An E-commerce setup was introduced for retail business. However, it caught the attention of wholesalers as well. Nowadays, b2b business models also need e-commerce to reach out to more customers and increase business to a greater extent. Some of the reasons that e-commerce is preferable are:
Cost-effective: running an e-commerce store is a lot more cost-effective than running a physical store.
Broad Customer-base: Your physical storefront can only get so many visitors in a day, especially if you live in a smaller town or a rural area. With an e-commerce store, you can reach potential customers throughout the world and show them your products.
Scalability: if you grow your business, you also have to move inventory and equipment from one location to another, which makes it even harder to scale your store with the growth of your business.
So, these were the tip of the iceberg, and there are more advantages for a few businesses. Wholesalers earlier did not want e-commerce because their business is already vast. They merely need customers from online businesses. On the other hand, now they are looking to grab a more systematic way for business. They want to channel their merchandise and grow in terms of money, popularity, and organization.
Wholesalers can manage large stock and inventory but they sometimes lag somewhere. When e-commerce comes into the picture, with the help of inventory and order management software, wholesalers can organize their work and keep things aligned. Some of the major reasons to choose an e-commerce setup for wholesale business are:
1. Expanding business Overseas
If being a wholesaler, you want to expand your business internationally, only an e-commerce setup can help you out. E-commerce allows you to receive orders across borders and ship them in no time. You can do marketing in some regions. But when e-commerce boundaries disappear you see customers from different corners of the world.
2. Greater Customer Base
As wholesalers have seen the retailers they have a larger customer base coming from online sources. Now they want to shift business to an online setup because it reaches a larger audience. If you have a store. You might be popular in a state or a region. But when you have e-commerce, you will be famous in greater territories. This causes more profits.
3. Organized Work.
E-commerce is all about software management and recording things technologically. Unlike the store, everything is recorded systematically and keeps the business organized. For example, in a store, sometimes you forget to deliver an order for one of your customers. In the case of e-commerce, you will receive notifications for everything like receiving orders, dispatching them, orders getting late, packed items, etc. Here you would not be worried about anything.
4. Inventory Management
Inventory management is all about maintaining it and updating it regularly according to the stocks you have in SKUs. If you manage inventory manually you might not be able to focus on anything else in a day. In e-commerce, things will be automated. If some units of a particular product have shipped, it will automatically reduce the number of items in that particular product. Software like OrderCircle, b2b automated inventory management has enabled this system of having your e-commerce while managing your business throughout.
5. Automatic Marketing
Online marketing and branding are in vogue, and you can expect a larger audience to pay heed to advertisements these days. If you want to have automatic marketing through real customers, e-commerce is the correct platform for you. For example, customer reviews. Every e-commerce store has this section of customer reviews and people read reviews and trust them. They work as marketing your business. If you do it your people will still be bewildered, but if they hear it from your past customers, it will leave a greater impact on them.
6. Gaining Customer Loyalty
Just like retailers, wholesalers have customers from the past who are loyal to them only because of their extraordinary product and service quality. What if it does not last for longer in the store due to mismanagement? Here e-commerce comes into the picture. Any customer needs a smooth experience when they purchase something from you, and that is possible only when you have an e-commerce set up. So, gaining customer loyalty is not difficult now.
7. Vanish the Store Size
If you have a smaller store and you are worried that people might just get attracted to your store due to online shopping or larger famous stores, get away with the thought. You can magnify your online presence and run your business without any worry about enlarging the store. With help of b2b inventory stock management software you would be able to manage business efficiently.
The Final Thought
E-Commerce is extremely important for you. As a wholesaler, you would need a setup here in which you can upload items in bulk, ship orders to different retail stores of a firm, and something that allows you to accept payments from overseas. OrderCircle is the one-stop solution for all your needs. It is a multilanguage econmmerce management store that allows wholesalers to work beyond their capability.